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{"id":674527,"date":"2022-08-10T14:06:13","date_gmt":"2022-08-10T12:06:13","guid":{"rendered":"https:\/\/www.skogfrue.no\/?p=674527"},"modified":"2022-08-10T14:06:14","modified_gmt":"2022-08-10T12:06:14","slug":"hvordan-du-kan-stotte-sma-bedrifter-na","status":"publish","type":"post","link":"https:\/\/www.skogfrue.no\/hvordan-du-kan-stotte-sma-bedrifter-na\/","title":{"rendered":"Hvordan du kan st\u00f8tte sm\u00e5 bedrifter n\u00e5"},"content":{"rendered":"
F\u00f8rst fikk vi koronakrisen, og n\u00e5 har vi b\u00e5de str\u00f8m- og matforsyningskrise. Elendigheten ser ikke ut til \u00e5 ta noen ende, og det blir stadig vanskeligere for bedriftene \u00e5 overleve. Man forventer at mange vil g\u00e5 konkurs n\u00e5, fordi str\u00f8mprisen alene vil spise opp store deler av det som ellers ville v\u00e6rt overskudd. Andre vil slite med at folks generelle kj\u00f8pekraft g\u00e5r ned, slik at kundene blir vanskelige \u00e5 finne fremover.<\/p>
Samtidig sliter ogs\u00e5 markedsf\u00f8ringskanalene (les: sosiale medier) med b\u00e5de d\u00e5rlige resultater p\u00e5 b\u00f8rsen og misforn\u00f8yde brukere. Organisk reach (alts\u00e5 antall f\u00f8lgere som ser det du poster uten at du betaler for annonsering) er kritisk lavt. S\u00e5 lavt at det nesten ikke er noe poeng lenger.<\/p>
Det har v\u00e6rt en gradvis forverring, og den har holdt p\u00e5 en stund. Bare s\u00e5nn for \u00e5 illustrere:<\/p>
Jeg tror ikke det har sett s\u00e5 m\u00f8rkt ut p\u00e5 lenge. S\u00e5nn type rett f\u00f8r andre verdenskrig-m\u00f8rkt.<\/p>
Likevel er det ting som kan gj\u00f8res.<\/p>
Og det meste handler om forbrukermakten.<\/p>
Det viktigste du kan gj\u00f8re, er \u00e5 fortsette \u00e5 v\u00e6re der. Om din egen \u00f8konomi er hardt presset, s\u00e5 er det i mange tilfeller bedre at du ber om en rabattkode eller alternative m\u00e5ter \u00e5 bidra p\u00e5, enn at du forsvinner helt. En tom butikk ser ikke bra ut. Jeg har opprettet dette tilbudet p\u00e5 yogastudioet mitt.<\/a><\/p>